A Dollar Doesn't Care about the Gender of Its Owner

June 18, 2015

Studies show that women as a whole tend to have different financial attitudes than men.

Financial and retirement planning concepts, Social Security rules, and income tax rules are all gender neutral so why is there so much focus on financial services geared toward women? Studies show that women as a whole tend to have different financial attitudes than men.

That's what this is about—opportunities in a market segment—which happens to be women. According to the Bureau of Labor Statistics, there were 127.1 million working age women in the U.S. in 2013 – 72.7 million were in the labor force.1 This marketing campaign wasn't created "For Broker-Dealer Female Use Only," but rather for financial professionals, of any gender, to use to effectively interact with their existing female clients and help attract new female prospects to their practices. It provides information regarding women's affluence, influence, challenges, and need for guidance. And, perhaps of most value, the campaign provides perspective on how to effectively communicate to engage and retain female clients.

I especially like our producer-use Create Opportunity by Empowering Women Financially brochure. It's a nice introduction for other pieces in the campaign. I think that if you spend a few minutes to look at this piece, to introduce yourself to what we have to offer, you will find valuable takeaways.

All I ask is that today, you take a look at this piece and the rest of the Women & Retiring with Confidence materials. Who knows, perhaps tomorrow you'll come across materials regarding working with government employees, lottery winners, or even marketing to men. After all… a dollar doesn't care anything about its owner.

For answers to questions regarding anything in this blog, please contact the Pacific Life Retirement Strategies Group at (800) 722-2333, ext. 3939, or send an email to RSG@PacificLife.com.


1Source: http://www.dol.gov/wb/stats/recentfacts.htm

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