Are You Making This Mistake on Social Media?

March 31, 2020

Understanding these challenges and what can be done will help anyone who uses social media to avoid making the following mistakes.

 

Be Social on Social Media

The mistake that some financial professionals make on social media is they don’t participate. The act of being social, whether online or in person, requires one to engage in two-way communication.

Not participating on social networks is similar to attending a conference and standing in the corner, watching everyone walk by.

Do you do this at industry events you attend or client parties you host? Of course you don’t. In person, you have to be social and the same goes for the way you act on social media.

 

How to Participate on Social Media

Financial professionals know the feeling. Can I like that post? Am I allowed to retweet this? Can I share that article? Know your firm’s policies so you understand how you can participate.

Listen and respond to conversations on social channels, and add value to your followers by sharing educational materials. Answer questions and offer valuable comments on conversations in which you know you can share your expertise.

By doing this, and sharing online, you will position yourself as a thought leader. More importantly, you add value to those to whom you are connected. Each time you do this, you’ll be building trust with existing and potential clients.

 

What Happens When You Participate on Social Media?

When you participate on social media, it creates touch points and keeps you omnipresent. Every financial professional knows it’s not possible to speak to every client, every day.

Therefore, social media can help keep your face in front of those important to your practice while you work on bringing in more business. Participating on social media also grants immediate gratification, and this is important because the faster you can provide a response when warranted, the better you’ll be perceived.

 

Learn more about social selling for financial professionals.

 

Picture of Pacific Life Annuities

Pacific Life offers a broad and diversified range of products and solutions designed to help individuals and families achieve asset growth, sustainable retirement income, and long-term financial independence. We also help businesses manage and fulfill their long-term retirement plan commitments to employees.

 

 

Be sure to follow any compliance guidelines that your firm may have reagarding the use of social media and social media networks. 

Pacific Life and its affiliated companies are independent of LinkedIn Corporation.

Pacific Life, its distributors, and respective representatives do not provide tax, accounting, or legal advice. Any taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor or attorney.

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. 

Variable insurance products are distributed by Pacific Select Distributors, LLC (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company (Newport Beach, CA) and an affiliate of Pacific Life & Annuity Company. Variable and fixed annuity products are available through licensed third parties.

No bank guarantee • Not a deposit • Not FDIC/NCUA insured • May lose value • Not insured by any federal government agency

For financial professional use only. Not for use with the public.