Retirement Planning for Women

Today, women control a third of total U.S. household financial assets—that's more than $10 trillion. In less than a decade, that number is expected to significantly increase to $30 trillion.

As American women become recipients of this considerable transfer of wealth, financial professionals should consider how best to use this opportunity to offer their guidance and build their businesses. 


Why Focus on Women as Investors?

Here are the numbers.

3 to 5

The number of years in which an unprecendented amount of assets will shift to U.S. women.1


The projected worth of the assets managed by women in 2030.1


Revenue opportunity left on the table by women.3


Percent of personal wealth (an estimated $22 trillion) controlled by women in the U.S.2


Challenges Women Face in Retirement Planning

Helping women overcome their unique obstacles to the retirement they deserve can add even more value to the services you provide. 

Outliving their money

Falling behind due to salary gaps

Paying higher prices than their male counterparts for many goods and services

Having to reduce their working years to care for children and/or aging parents


Find, Engage, and Retain Female Clients with These Tools for Your Practice

The following tools are for financial professional use and are designed to help you act on this growing opportunity and engage with female clients more effectively. 

Empower Female Clients with Tools and Information

We offer client-friendly resources to help you reach out to female clients and provide your valuable advice.

Use these tools with your clients to help get started on their strategies. 


Want to Talk Further on this Topic?

The Retirement Strategies Group, subject-matter specialists with advanced degrees and designations such as CFA®, CFP®, ChFC®, CLU®, and JD, are ready to help.

(800) 722-2333
In New York, (800) 748-6907



1Baghai, Pooneh, et al. “Women as the next wave of growth in US wealth management,” McKinsey & Company. July 29, 2020.
2Demasters, Karen. “Women Hold Majority of Personal Wealth, But Still Minorities In Advisory Field.” Financial Advisor. March 25, 2020.
3Clempner, Jessica, et al. “Serving Women as Financial Services Customers: Women in Financial Services 2020,” OliverWyman.


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